What Is SEO?
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs), like Google. When done right, SEO helps drive organic (non-paid) traffic to your site, increasing your visibility and potential for sales or leads
Why Is SEO Important?
93% of online experiences begin with a search engine.
Higher rankings = more trust and credibility.
SEO is cost-effective compared to paid ads.
It brings long-term traffic growth.
How Do Search Engines Work?
Search engines like Google use crawlers to scan the internet, index content, and rank it based on hundreds of factors:
Relevance to the search query
Quality and freshness of content
Mobile-friendliness
Page speed
Backlinks
